Case Studies
Webcasting the future of healthcare
for Global Pharma Giant
Dublin, Frankfurt, London
For a pharma giant, we developed a webcast series to share their latest clinical findings to healthcare professionals (HCPs) all around the world.
This series was broadcast from different cities across Europe. To offer truly specialized and customized service, we partnered with a well known healthcare agency from London.
A microsite was launched a month ahead of the first webcast allowing viewers to register and download a calendar invite as well as test their computer and submit questions in advance.
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Webcast from London, Dublin, Frankfurt |
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Live streamed and translated in English, German, French, Portuguese and Spanish. |
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Reached 5000+ HCP’s all around the globe. |
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Viewers enjoyed a smooth experience, audio and video quality maintained across different countries, internet speeds, browsers and devices. |
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Through the training, digital team was enabled to manage questions coming live from the audience as part of the webcast. |
Building streaming services for B/S/H Group
Istanbul, Turkey
Makers of popular brands like Bosch and Siemens, the B/S/H Group, wanted to enhance their communications with the power of live and interactive videos.
Magnet helped them set up an in-house studio with live streaming capabilities in the B/S/H headquarters in Turkey. By bringing this capability in-house they can produce and broadcast content in an agile and cost-effective manner.
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In-house studio for internal & external communication: Live company announcements, Townhalls, Training, Product videos, Q&A sessions for KOLs/experts on Social Media |
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Magnet CDN infrastructure used to keep internal broadcasts extremely secure |
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Zero-buffering experience due to the local CDN infrastructure. |
Community outreach at the
European Respiratory Society (ERS) Congress
Milan, Italy
During the ERS congress in Milan Congress Centre, The client wanted to share latest updates and important research results with Respiratory community all around the EMEA region.
Worked within the existing ERS website to enhance their brand equity, and use the existing login system for seamless access.
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Pop-up studio constructed at the Milan Congress Center with all equipment and crew. |
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25 Webcasts, 4 Days, 30000 HCPs |
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KOL’s from Congress interacted with the live audience across EMEA |
Full throttle for the Toyota car launch
Turkey
Toyota approached Magnet to broadcast the important launches of the hybrid Corolla, Camry and Raw4. They wanted to use a universal platform like YouTube in order to leverage their strong community of users, resellers, stores and employees.
Partnering with Toyota’s agency, we designed the launch as an exciting TV show. The launch was well integrated across social media and garnered engagement from across the world.
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TV show styled launch with jimmy jib and complete creative direction 25 member crew |
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With integration of social channels, hashtag and engagement campaigns, audience was a part of the show. |
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3 million viewers on YouTube. |
Connecting the force for a
Global Pharma Company Sales Meeting
Dubai, UAE
An international pharma company wanted to hold a massive sales representatives gathering, across 5 venues. The requirement was to connect these venues via live casting and and simultaneously present company targets, vision and challenges.
This simultaneous cast and interaction with the leadership made the teams feel a part of a bigger community. This internal communication immensely helped the pharma company as an employer brand.
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Seamless connection of 5 venues |
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Live stream was accessible even for the sales force out in the field. |
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Participants could engage and send their questions via Q&A. Our platform delivered these questions directly to the leadership team via iPad |